The SME CEO Peer Group

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Step Into The Technology Bandwagon To Improve Scalability

The advancement in technology allows small businesses to grow at a rapid pace. Whether it is the future of manufacturing or the tools to automate daily monotonous processes, technology plays a significant role in improving overall organisational productivity. Yet, we see many Small and Medium sized businesses in India are unsure about the technology that would add value to their business. They seem hesitant to upgrade their existing technology due to the added costs. Moreover, due to restricted cash flow in SMBs they are unable to differentiate between technology that is a must-have and nice-to-have. Here are some SMB technologies that can be incorporated for the organisation to continue with its smooth sail.

Marketing Automation

Automating your marketing process on social media is extremely time-saving and provides you with detailed analytics. With automation tools such as Buffer one can line up their social media publications and schedule them for future release dates. This allows you to create multiple posts for various social media handles in one sitting and helps you publish them throughout the month. There are also marketing automation software that are equipped to improve message targeting to help the organisation gain better leads. They provide varied features for B2B marketing, and software such as MailChimp and SendinBlue enables seamless email marketing.


Chatbots are a source of providing an impeccable customer service and serve as an invaluable asset for the future of the company. Chatbots, whether they are AI based or command based serve as the first line of customer support. SMBs need to incorporate them if they wish to earn customer loyalty by providing utmost customer delight. Software like Flow XO allow you to create chatbots that can be integrated into all platforms. They provide information to your customers naturally and unobtrusively for extended customer satisfaction.

Accounting Software

Accounting, a crucial part of all businesses, provides businesses with an overview of their profitability and losses. It is imperative for financial management as it enables organisations to keep their income and expenditure records. Most basic accounting softwares provide general ledger management, invoicing and payment processing thereby providing an error-free and hassle-free accounting management. Software such as Tally ERP 9 is extremely useful for SMBs in India as it manages GST, Accounting inventory and Payroll. Zoho Books is another such software that allows SMBs to manage their finances and stay on top of their cash flow.

Up-to-date Security

Businesses are continually adopting technology and they work on various devices such as computers and mobile devices while storing their data in the cloud or other servers. With an increase in the reporting of cases such as data loss, online attacks and ransomware it becomes essential for organisations to protect their data. For this, they must keep their security software up-to-date to protect both themselves and their customers from cyber threats. Kaspersky and Norton are examples of antivirus software that monitor and safely connect you to any chosen device. Apart from this, SMBs must also invest in a Firewall device such as a SonicWall TZ400 to ensure secure remote access between multiple offices. The Firewall prevents malicious network data from penetrating into your network.

The primary use of integrating the above technologies would be to gain an advantage in the marketplace. The organisations that adopt technology early recognise their advantage in the marketplace helping them provide improved customer service and offerings at an affordable price.

The idea of writing creative copy that persuades is what introduced Smitha to the world of writing. At CEO BottomLine, she is a correspondent, brand publisher and content curator.


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