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The SME CEO Peer Group

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Have Conflicts At Board Level Become The Major Roadblock For Your Business?

Getting all the members of the board to agree on one thing is indeed a herculean task. Anyone who has served in the board can appreciate the fact that conflicts are a part and parcel of every business. Having said that, overlooking the importance of resolving board disputes or any delay in nipping the problem in the bud, often leads to serious repercussions!


However, in the recent times, many businesses have opened themselves up to the idea of nurturing a strong organizational culture that harnesses the power of conflict. Recent studies have attested that such an approach makes a business grow exponentially in leaps and bounds. To offer us a better clarity on the subject, they have categorised conflict into two types: cognitive and affective.

The former focuses on keeping the wheels of business in motion by addressing the conflict in a solicitude manner that gives others a perspective. It stimulates a better, creative and positive response that ultimately profits the brand. In affective conflict, the sole point of disagreement is based on emotional volatility and/or personal differences. Such conflicts not only disrupt the growth of a business, but also serve as a demoralizing factor to the employees.

There is no denying how many path-breaking marketing ideas, new product launches, and image improving services didn’t see the light of the day because of indecisions and delays. But, what if there is a solution to this entire blockage?

It has been noted, that major disagreements creep up when the top management fail to communicate their vision to their stakeholders, and employees clearly. Consequently, this oversight lays down a perfect platform for imminent fallout!


Tridiv Daas is the originator of Creative Factor Group.

Having spent over two decades in advertising & marketing and worked on some of the most prominent brands like Intel, Apple, Essilor, Schneider Electric. He is now empowering small and medium organisations to thrive in the present opportunities. Connect with him at tridiv@creativefactor.in


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