The SME CEO Peer Group


A Healthy Culture For a Wealthy Company

Running an organisation includes the maintenance of various facets. But it can be maneuvered efficiently with a strong organisational culture. A strong culture is the foundation for a company’s growth and sustainability. Watch the video to find out what role does culture play in an organisation.

What happens when your employees are no longer feeling motivated?

When they don't feel the need to contribute more than what's required of them ideas are rehashed and productivity drops. Eventually, business growth slumps.

Don’t you want to fix that now?

Wait a minute.

Research shows that 70% of companies that harnessed existing advantages in their culture achieved sustainable growth in organisational pride and emotional commitment.

But a domineering company culture intimidates employees and ruins their motivation.

Naturally, they tend to seek better work environments that guarantee their wellness.

For instance, a large part of Yahoo's failure has to do with their stagnant, run-of-the-mill company culture.

At the other end of the spectrum, in the 90s, when IBM was a dying organisation, employees were encouraged to engage in discussions about culture called "jams".

The ideas put forth in these sessions were implemented, and soon led to the creation of a new culture that ultimately rescued the company itself.

“Culture is what got IBM into trouble, and turning the culture around is what saved the company” – Lou Gerstner, Former Chairman & CEO, IBM That’s the significance of having a great organisational culture as your company's backbone.

It improves productivity, drives innovation, creates unity among employees and increases accountability.

By ensuring that your company’s culture is in sync with not just strategic goals, but also the lives of your employees, you can create a dynamic, thriving organisation.

What are you waiting for now?

Go ahead! Watch your business grow by leaps and bounds with the help of a well managed, healthy culture.


  • Strategy& Culture and Change Management Survey 2013
  • “Marissa Mayer: A Case Study in Poor Leadership” Mike Myatt, Forbes November 2015
  • “Putting The CMO At The Center Of Brand Experience And Organizational Culture” Marylee Sachs, Forbes May 2015

Satish is the Integrator at Creative Factor Group. As a co-founder and business operational expert, he has been helping organisations collaborate, find purpose and break functional roadblocks to thrive in the opportunities in the developing business markets. Connect with him satish@creativefactor.in


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