The SME CEO Peer Group


Why CEOs Are Wearing Sneakers To Work

“When you don’t dress like everybody else, you don’t have to think like everybody else”, is a quote by Iris Apfel that most Silicon Valley CEOs take quite literally. A CEOs wardrobe choice reflects their personality, and the age-old saying ‘the first impression is the best impression’ restricts their sense of fashion even further. This is because society perceives and expects CEOs to dress a certain way in order to be taken seriously. The right wardrobe choices are believed to set the tone of how one is perceived at work and outside.

The truth, however, is that the CEO wardrobe is undergoing a revolutionary transformation which is far away from the pre-conceived notion of the society. Mark Zuckerberg is clearly at the forefront of this revolution, as he carries an extremely relaxed look to work. Often seen dressed in a plain grey round-neck, the Facebook CEO claims that dressing the same each day allows him to focus his energy on more important decisions at work. Here are two reasons why CEOs are opting for a capsule wardrobe.


1) Improved Focus

The CEO of the organisation is considered a role model for various avenues of personal and professional life. When the CEO decides to dress in casuals it reflects a relaxed office look, and the employees are not under pressure to follow a formal dress code. This attitude could save a lot of time and make a world of a difference when it comes to focus and attention in the work front.

2) Relaxed Culture

When employees show up to work in casual wears, they are merging their ‘work-life’ and ‘personal life’. Although the effect of this is debatable, it brings in a more relaxed culture, wherein employees begin to look at work with a more casual approach. After all, wouldn’t it be better to have a room full of happy faces without the usual Monday Blues?

On the other hand, there are some CEOs who find the pressure to dress according to societal norms. According to a study conducted by consumer research firm Yankelovich Partners Inc., titled ‘Work your Image: The importance of appearance on the job’, reported that 76% of the respondents believe that a woman’s appearance affects whether she is taken seriously. Also, the idea that when you look good, you feel great and perform even better, would be another contributing cause for CEOs to ‘dress-up’ to work.

CEOs just like the rest of them are subject to peer pressure when it comes to dressing. While the likes of Steve Jobs and Mark Zuckerberg have stuck to a capsule wardrobe, Elon Musk and Jeff Bezos have taken their fashion sense up by a notch. They have understood their bodies as well as their minds and manage to choose clothes that look great on them. CEOs best attire is confidence and no matter what school of thought you want to be part of, a dress must be perfectly fitted with confidence and accessorised with knowledge.

The idea of writing creative copy that persuades is what introduced Smitha to the world of writing. At CEO BottomLine, she is a correspondent, brand publisher and content curator.


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