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Smitha Sreekumar
2 years ago
The idea of writing creative copy that persuades is what introduced Smitha to the world of writing. At CEO BottomLine, she is a correspondent, brand publisher and content curator.
Member since Feb 10, 2021
smitha@creativefactor.in
Does Plastic Industry Need Perception Shift?...
In our endeavour to figure out what lies ahead for the SMEs in India beyond 2020, we created the series Business Beyond 2020 wherein...
Have You Made The Mandatory Disclosure Of...
To get a more permanent solution, Minister for Women and Child Development, Maneka Gandhi, has had a long-standing demand from the...
Why CEOs Are Wearing Sneakers To Work
CEOs just like the rest of them are subject to peer pressure when it comes to dressing.
9 Reasons Why SMBs Are Not Able To Scale
But, why precisely are certain SMB organisations unable to scale?
Books Every CEO Must Have In Their Library
If this introduction has managed to capture your interest, it is due to the discreet use of book titles that every CEO must read....
SMBs Are Now Winning Market Shares with...
Coca cola’s “share a coke” campaign created a lot of hype and catapulted their sales. The campaign allowed customers to personalise...
Building A Business Without B-School Degree
B-schools focus on developing the skills of an individual. They allow you to fill gaps that are present in your business knowledge...